State-of-the-art intralogistics for innovative display solutions: HÖRMANN Intralogistics is implementing a highly automated, 9-aisle high-bay warehouse with 22,000 storage locations for digital dashboards at Continental’s facility in Novi Sad. A tailor-made solution that perfectly combines flexibility and efficiency.

 

Continental Logo

The Concept

For the Serbian production site of the German technology company Continental, we developed an innovative warehouse concept that meets the specific requirements of the automotive industry. The system combines the highest level of flexibility in pallet storage with maximum efficiency in material flow—perfectly tailored to the international demand for Continental’s cutting-edge technological solutions for display systems.

Continental Novi Sad

Project Goals and Challenges:

  • Capacity Expansion: Optimization of warehouse logistics to meet growing international demand
  • Size flexibility: Storage of different pallet sizes (Euro and special oversized pallets)
  • High performance: Up to 522 putaways and retrievals per hour
  • Automation: Efficient, fully automated warehousing during ongoing operations
  • Integration: Seamless integration with existing production processes

The Solution in Detail

The 9-aisle high-bay warehouse, built in a silo design, offers double-depth, size-flexible cross-storage across two floors. Nine state-of-the-art storage and retrieval machines ensure precise material flow movements, while two separate electric floor conveyor systems optimize putaway and retrieval. The HiLIS Warehouse Control Software intelligently manages all processes and provides complete transparency across all warehouse areas through system visualization.

 

 

high-bay warehouse

Facts & Figures

 

AutoStore® Warehouse
  • Location: Novi Sad, Serbia
  • 9 aisles with automated storage and retrieval systems
  • Approx. 22,000 storage locations
  • Up to 261 putaways/retrievals per hour per system
  • 2 separate electric monorail systems
  • HiLIS Warehouse Control System
  • Commissioning: End of Q2 2026


 

KM_Conveyor Technology_Single-Layer Stitch
“HÖRMANN Intralogistics’ custom concept won us over with its maximum flexibility and adaptability to specific loading units, as well as its high volume of incoming and outgoing goods. The automated warehouse system is another key component at the Novi Sad site.”

– Tamara Fischer, Logistics Subproject Manager, Novi Sad, Continental

About the Customer:

Continental develops groundbreaking technologies for sustainable and connected mobility. Founded in 1871, the technology company generated revenue of 41.4 billion euros in 2023 and employs approximately 200,000 people in 56 countries. The Novi Sad site comprises development, research, and production facilities for innovative display solutions covering 30,000 m².

 

 

Watch the reference video "Drone Video: High-Bay Warehouse"

Contact Us

Do you see yourself in Continental AG’s story, which highlights challenges and potential solutions for your own business? Feel free to contact our project planning experts with no obligation. We’ll provide you with an assessment of your current and optimized material flow, automation options, and an initial price estimate.

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